Smith & Wesson acquires Crimson Trace

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Smith & Wesson acquires Crimson Trace

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Smith & Wesson is set to establish an Electro-Optics Division by acquiring the well-known Crimson Trace Corporation, a world-class manufacturer of laser sighting systems

Smith & Wesson acquires Crimson Trace

For the past 22 years, Crimson Trace has developed and manufactured red light and green light lasers for civilian and professional-grade firearms alike

For the past 22 years, Crimson Trace has developed and manufactured red light and green light lasers for civilian and professional-grade firearms alike

In its strive to achieve a level of global dominance in the field of firearms and related accessories for hunting, sport shooting, personal defense, service and tactical purposes, Smith & Wesson – already one of America's most respected firearms manufacturers – is set to develop an even broader offer of dedicated accessories on its own by establishing an Electro-Optics Division.

And it's doing so by acquiring the Crimson Trace Corporation, an industry leader in laser sighting systems and tactical lighting for firearms. Smith & Wesson and Crimson Trace go way back: the Company, headquartered in Wilsonville (Oregon), has long been a key supplier of laser sighting systems for Smith & Wesson. CTC lasers are available as aftermarket or factory-issued accessories for several Smith & Wesson pistols, revolvers, and long guns.

 

Crimson Trace lasers have long been standard factory issue or aftermarket accessories for Smith & Wesson firearms

Crimson Trace lasers have long been standard factory issue or aftermarket accessories for Smith & Wesson firearms

For more than two decades, Crimson Trace has provided consumers, military units, and law enforcement officers around the globe with the world’s largest selection of award-winning laser sight and tactical light products

For more than two decades, Crimson Trace has provided consumers, military units, and law enforcement officers around the globe with the world’s largest selection of award-winning laser sight and tactical light products

Smith & Wesson paid 95 million dollars to acquire the assets of the Crimson Trace Corporation

Smith & Wesson paid 95 million dollars to acquire the assets of the Crimson Trace Corporation

A multi-million dollar deal

The deal, for which Smith & Wesson paid 95 million dollars cash, is according to Reuters expected to have no impact on Smith & Wesson's operational and financial results for the first quarter of the fiscal year 2017, which ends on 7/31/2016. On the contrary, Reuters states that the acquisition would be accretive to Smith & Wesson's earnings per share in the same fiscal year.

Jobs will not be endangered by the acquisition, and know-how will be safeguarded: the Crimson Trace management team and workforce, as well as its base of operations, will remain in Wilsonville, Oregon after the acquisition. Lane Tobiassen, who joined the Company in 2005 and currently serves as the Chief Executive Officer and President at Crimson Trace Corporation, will serve as President of the new Electro-Optics Division of Smith & Wesson.

Crimson Trace is known for its history of technological breakthroughs: pictured is the new LiNQ™, the World's first wireless laser and white light system for AR-15 derivative rifles and carbines

Crimson Trace is known for its history of technological breakthroughs: pictured is the new LiNQ™, the World's first wireless laser and white light system for AR-15 derivative rifles and carbines

Crimson Trace is likely to keep manufacturing aftermarket laser sighting systems for firearms from all the world's major manufacturers even after Smith & Wesson's acquisition

Crimson Trace is likely to keep manufacturing aftermarket laser sighting systems for firearms from all the world's major manufacturers even after Smith & Wesson's acquisition

«Crimson Trace provides us with an exceptional opportunity to acquire a thriving company that is completely aligned with our strategy to become a leader in the market for shooting, hunting, and rugged outdoor enthusiasts», said  James Debney, Smith & Wesson President and Chief Executive Officer.

«As the undisputed leader in the market for laser sighting products, Crimson Trace serves as an ideal platform for our new Electro-Optics Division.  Firearms purchasers frequently buy electro-optic accessories to enhance the capabilities and performance of their firearms.  The growth that Crimson Trace has delivered is a testament to the high product quality and the robust product development capability that Lane Tobiassen, President and Chief Executive Officer of Crimson Trace, and his team have established. That capability, combined with Crimson Trace's leadership position in the market for laser sights, provides a solid framework for organic and inorganic growth».

Establishing an Electro-Optics division is something that other major brands in the industry have done in the recent past. Notable examples include longtime competitor SIG Sauer, as well as the Beretta Holding – which now owns and operates electro-optics and accessory manufacturers such as Burris, Steiner, and Laser Devices.

Establishing an Electro-Optics Division puts Smith & Wesson in line with many major competitors on the road of establishing a "package" market offer of firearms and dedicated accessories for civilian and professional users alike

Establishing an Electro-Optics Division puts Smith & Wesson in line with many major competitors on the road of establishing a "package" market offer of firearms and dedicated accessories for civilian and professional users alike