Winchester International renews its on-line presence: new website, Instagram page, e-Magazine
Winchester International redesigns its online communication introducing a new website, new Instagram page and a new downloadable e-Magazine
Going for a modern, dynamic approach to global communication, on September 11th, 2019, Winchester International – a Browning International SA company, and a global leader in the field of hunting, sport shooting and defense-oriented firearms and ammunition – announced a full upgrade of its on-line presence with a deep redesign of its official website and the launch of an Instagram page and a downloadable Webzine aimed to open the doors of the Winchester world to the general public, not just in terms of technical and commercial informations but mostly in a Lifestyle-oriented manner.
Stay True: the hunting and shooting webzine
Encouraged by the European community of Winchester users willing to share their experiences both at the range and on the hunting fields, Winchester introduces its free, downloadable on-line Webzine. As of today, the Winchester webzine is available only in Italian, but other languages will follow suit.
- A CULT BRAND
For 150 years straight, Winchester has been a solid icon for hunters and sport shooters... and the legend continues!
- TRUE MOMENTS
The Frontier and cowboys may be gone, but the pioneering spirit lives on!
- TRUSTWORTHY PRODUCTS
Firearms and ammunitions that will prove their worth in the hands of men and women who always keep their word
The spirit of the Winchester webzine is all about sharing, both of the new Company image and of the experiences of their most faithful users: a new logo and a strong slogan – Stay True, symbolizing Winchester's promise to hunters and shooters worldwide – will appeal to the vast community of Winchester users who will always stay true to the values the Company supports and defends.
Far from being "merely" a catalogue of the Company's product, or your average gun magazine, Winchester's official webzine aims to allow faithful users of Winchester guns and ammunition Europe-wide to share their experiences with the entire global community of hunting, shooting, and Winchester enthusiasts.
Instagram and company website: On-Line, upgraded
The new @winchestereurope Instagram page, according to the Company's official release, aims at establishing and maintaining a privileged relationship with the men and women who hold the Winchester name high on a daily basis, both in Europe and elsewhere: Instagram users will now not just be able to browse new and exciting contents in line with the ethics and passion of the hunting and shooting values that Winchester International holds dear, but will also be capable to contact the Company directly and share their suggestions and their experiences with Winchester products.
A specific contest, the Winchester Europe Contest, was launched to celebrate the launch of the Instagram page: followers in Europe are eligible to win a Winchester XPR bolt-action rifle!
Last, but not least, the official Company website for Europe – winchestereurope.eu – was upgraded in full to integrate the Company's new visual identity and to offer improved interaction and design. Wherever you visit it from, now, you'll feel at home on the Winchester website!